Active Campaign Report auto-generated — Monday 6:00 AM

Lennar Homes

PPC + SEO performance report — auto-generated for Monday client delivery.

calendar_today Last 30 Days expand_more
Client

Lennar Homes

Report Period

April 2026

Prepared For

Account Manager Review

Delivery

Scheduled Monday 8:00 AM

Data Sources HubSpot Google Ads Klaviyo Meta Ads GA4
Leads Generated +23%

1,284

HubSpot
Cost Per Lead -$14

$42.80

Google Ads
Email Revenue +19%

$38.6K

Klaviyo
Paid Social Leads +11%

312

Meta Ads
Organic Growth trending_up

+28%

GA4
Campaign Health star

94/100

Aggregate High Confidence

Six-Month Lead Trend

Total Leads
NOV (820)
DEC (940)
JAN (1,020)
FEB (1,150)
MAR (1,210)
1,284
Leads
APR (1,284)
auto_awesome

Trend Interpretation

Lead volume increased steadily after budget was shifted toward high-intent service keywords. The February dip recovered after paid search quality score improvements and refreshed landing page copy.

Key Driver

ads_click

Bottom-Funnel PPC Expansion

AI Editorial Intelligence

description What Happened

Lead volume increased 23% this month, driven primarily by paid search improvements on high-intent service keywords. Klaviyo email sequences contributed 31% of total revenue-attributed leads.

bolt Why It Worked

Budget reallocation toward bottom-funnel keywords improved quality score and reduced cost per lead by $14. Email nurture timing was optimized based on prior month open-rate data.

forward What’s Next

Recommend increasing Google Ads budget by 15% on the top three performing ad groups. Consider A/B testing subject lines on the Thursday Klaviyo sequence, which shows lower open rates than the Tuesday send.

Lead Source Breakdown

Paid Search (46%)

Paid Search

591 Leads

Paid Social

308 Leads

Organic

231 Leads

Email

154 Leads

Review Checklist

  • check_circle HubSpot CRM integration synced (1,284 records)
  • check_circle Google Ads spending verified via API
  • check_circle AI performance editorial generated & checked
  • check_circle Cross-channel attribution model applied
Status

Ready for Approval

All data points have been verified against source APIs. The report is formatted for executive delivery.